BackerRock helps Kickstarter and Indiegogo creators promote hardware, tech, design, and consumer products through curated newsletter, social, and featured campaign placements.
Trusted by 2,000+ creators · Fixed plans from $399 · Performance-based plans available
Email, social & site
See how creators turned a BackerRock placement into new backers and tracked revenue. Explore the campaigns, then find the right promotion plan for yours.
$1,734,050 raised
5
$69,995
2,259
38.92x
$7,488,321 raised
12
$25,074
1,305
19.30x
$8,243,807 raised
7
$26,836
2,502
29.85x
$1,129,386 raised
41
$21,563
4,130
16.59x
$173,311 raised
60
$17,626
2,780
19.60x
$523,460 raised
252
$20,709
2,086
15.94x
$474,939 raised
61
$19,499
583
15.01x
$89,052 raised
48
$14,272
982
10.98x
$1,734,050 raised
5
$69,995
2,259
38.92x
$7,488,321 raised
12
$25,074
1,305
19.30x
$8,243,807 raised
7
$26,836
2,502
29.85x
$1,129,386 raised
41
$21,563
4,130
16.59x
$173,311 raised
60
$17,626
2,780
19.60x
$523,460 raised
252
$20,709
2,086
15.94x
$474,939 raised
61
$19,499
583
15.01x
$89,052 raised
48
$14,272
982
10.98x
Results shown are based on tracked campaign performance from BackerRock promotion placements. Individual results vary by campaign quality, category, pricing, offer, and launch timing.
Start with a focused campaign push or choose a wider mix of placements. Find the fit for your next step.
For Kickstarter & Indiegogo creators.
For your first focused promotion, with a smaller starting budget.
For a launch-week push or renewed visibility while you’re live.
For a broader campaign push with featured and social exposure.
For campaigns seeking a solo email and prominent homepage visibility.
| Your plan at a glance | Basic | Advance | Premium | Gold VIP |
|---|---|---|---|---|
| Best suited to | A focused first promotion | Launch-week or live-campaign momentum | Featured and social exposure | Solo email and homepage visibility |
| Listed audience reach | 30k active backers | 50k high-intent backers | 80k engaged backers | 120k+ premium backers |
| Placement focus | Trending projects | Priority and discovery placement | Higher visibility, Tech We Love and Facebook | Solo email, homepage, carousel and Facebook |
| Performance target | 2x · $798 attributed revenue | 2x · $1,198 attributed revenue | 3x · $2,697 attributed revenue | 3x · $3,897 attributed revenue |
| Eligible first-placement shortfall | 1 free resend | 1–2 free resends | 1–3 free resends | 2–4 free resends |
| Fund protection | 1x | 1x | 1x | 2x |
Performance targets use attributed pledge revenue. Fund protection follows a separate calculation. Eligibility and review terms apply.
Start with a $500 advance. Your final fee is 30% of revenue tracked to BackerRock.
Share your launch date and complete onboarding. Your advance counts toward the final fee.
1–2 promotions in the first 3 days, then weekly. Strong performers may receive up to 2 per week.
We refund unused advance to your original order, or send a payment link for the balance.
Illustrative examples · USD
$500 advance − $300 commission = $200 refund.
Final settlement after campaign funds arrive.
See campaign results and how we work.
A clear next step, from our first conversation to your promotion results.
Have a preview page? That works too. Share what you have, your timing, and what you want to achieve.
Discuss Your Campaign →We booked BackerRock’s $899 newsletter package and finished with over 10x ROI. For our campaign, it was money well spent.
Booking our newsletter placement was straightforward. I could get the details I needed without a long back-and-forth.
I appreciated knowing when our newsletter feature was scheduled. It made coordinating it with our own campaign updates much easier.
I appreciated being able to check the newsletter’s attributed results in our own campaign dashboard. It gave us something concrete to review afterward.
We wanted a newsletter placement during a particular part of our campaign. Discussing the available dates helped us fit it into our promotion schedule.
We chose the dedicated newsletter option because we wanted the email to focus on our campaign. The format suited what we were looking for.
We came back for another newsletter placement after our first experience. Having a familiar contact made arranging the next send easier.
The crowdfunding focus was what interested us. We wanted our newsletter placement to reach people who were already familiar with backing a campaign.
The newsletter booking process was easy to follow. We knew what to provide and what the next step would be.
I read the guarantee terms before booking. Having the performance target and the conditions for a free resend explained upfront helped me make the decision.
BackerRock has become one of the newsletter services we return to. We know the process, and communication has been straightforward across our bookings.
Our $1,299 promotion brought in $2,394 in sales. BackerRock refunded the $102 difference under the plan’s 2x protection. I was happy with how it was handled and would gladly work with them again.
We wanted to introduce our campaign beyond our own mailing list. BackerRock’s newsletter was a straightforward way to add that exposure.
Communication around our newsletter placement was prompt and practical. During a busy campaign, that was something I really appreciated.
After the newsletter went out, I had a question about tracking. It was helpful to have someone explain what to look for in our campaign dashboard.
Our first promotion brought in a $299 order against a $599 fee, and BackerRock refunded the $300 difference. We worked together again on a commission basis for our second-generation product, and that promotion generated over $5,000 in sales.
Share your Kickstarter or Indiegogo project link, current campaign stage, expected launch date and funding goal. Include the product category, main audience and any promotion questions. A pre-launch or preview page is welcome if we can view it; account passwords are not needed.
BackerRock can be a lighter alternative when creators need focused campaign exposure, crowdfunding-aware feedback, and access to a relevant backer audience without a large agency retainer. It does not replace full brand strategy, creative production, or paid media management.
There is no fixed backer count. Results vary by product, pricing, category demand, campaign page quality, offer, launch timing, and existing traction. BackerRock focuses on qualified exposure and tracked pledge revenue, not a promised number of backers.
BackerRock does not guarantee total campaign funding, overall campaign success, or a fixed number of backers. Package guarantees are based only on attributed pledge value tracked from BackerRock placements. Basic and Advance include a 2x performance guarantee; Premium and Gold VIP include a 3x performance guarantee. If the performance target is not reached, eligible campaigns receive free resends: Basic 1, Advance 1–2, Premium 1–3, and Gold VIP 2–4. Basic, Advance, and Premium include 1x fund protection, while Gold VIP includes 2x fund protection.
The best timing depends on your stage. Pre-launch promotion helps with page readiness and early audience planning. Launch week can support momentum. Mid-campaign or final-stretch promotion can help when a campaign needs renewed visibility.
Campaign reviews are usually completed within 24 hours. Approved placements are commonly scheduled within 1-5 business days, depending on package, category fit, launch timing, and available promotion slots.
Yes. BackerRock can review Kickstarter, Indiegogo, and Indiegogo InDemand campaigns. The same fit checks apply: clear product positioning, credible visuals, realistic pricing, and a page that backers can understand quickly.
Yes. Pre-launch support is useful when you want feedback on page readiness, audience fit, launch timing, or which promotion package makes sense. Some placements may require a live or previewable campaign page before scheduling.
Basic is usually a first traffic validation option. Advance is better for a launch-week or live-campaign push. Premium is the strongest default for creators who want more visibility and faster momentum. Gold VIP is for selected high-potential campaigns that need maximum exposure and 2x protection.
Tech gadgets, EDC tools, smart home products, outdoor gear, design products, productivity hardware, and innovative consumer products tend to fit BackerRock's audience best. Strong pages usually have a clear value proposition, credible visuals, early-bird pricing, and visible creator trust signals.
Tell us where your campaign stands. We will review the project, check audience fit, and suggest the clearest promotion path before you commit budget.
Share the basics. Keep it short; a live preview link is more useful than a long pitch.
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