Founder's Playbook

BackerRock Founders Playbook cover for Kickstarter pre-launch email list strategy

Kickstarter Pre-Launch Email List Playbook: How...

A practical Kickstarter pre-launch email list playbook for tech and hardware founders, covering landing pages, qualified leads, Kickstarter followers, segmentation, launch emails, metrics, and 2026 campaign examples.

Kickstarter Pre-Launch Email List Playbook: How...

A practical Kickstarter pre-launch email list playbook for tech and hardware founders, covering landing pages, qualified leads, Kickstarter followers, segmentation, launch emails, metrics, and 2026 campaign examples.

BackerRock Founders Playbook cover for Kickstarter PR Strategy

PR Strategy for Kickstarter: How to Get Tech Me...

A practical PR playbook for Kickstarter founders who want tech media coverage before and during launch, including positioning, outreach timing, pitch email structure, media assets, follow-up rules, and mistakes to...

PR Strategy for Kickstarter: How to Get Tech Me...

A practical PR playbook for Kickstarter founders who want tech media coverage before and during launch, including positioning, outreach timing, pitch email structure, media assets, follow-up rules, and mistakes to...

Deep Dive: Why the Yuumei Star Projector and Lanterns Became an Artistic Crowdfunding Benchmark

Deep Dive: Why the Yuumei Star Projector and La...

Discover how Yuumei's Star Projector hit $1.1M on Kickstarter. Analyze the power of artistic IP, industrial design innovations like glueless assembly, and community-driven crowdfunding.

Deep Dive: Why the Yuumei Star Projector and La...

Discover how Yuumei's Star Projector hit $1.1M on Kickstarter. Analyze the power of artistic IP, industrial design innovations like glueless assembly, and community-driven crowdfunding.

Refunds and Complaint Handling: Communication Templates to Turn Bad Reviews into Repeat Customers

Refunds and Complaint Handling: Communication T...

Learn the art of managing crowdfunding refunds and complaints. Transform negative feedback into repeat customers with empathy-based communication and standardized response templates.

Refunds and Complaint Handling: Communication T...

Learn the art of managing crowdfunding refunds and complaints. Transform negative feedback into repeat customers with empathy-based communication and standardized response templates.

Delayed Delivery Crisis PR: How to Communicate Honestly Without Losing Backer Trust

Delayed Delivery Crisis PR: How to Communicate ...

Delayed delivery is the most common crisis in crowdfunding. Learn the three-step crisis PR strategy—honest disclosure, compensation plans, and a new roadmap—to secure brand trust.

Delayed Delivery Crisis PR: How to Communicate ...

Delayed delivery is the most common crisis in crowdfunding. Learn the three-step crisis PR strategy—honest disclosure, compensation plans, and a new roadmap—to secure brand trust.

Factory Selection and MOQ Negotiation: How to Avoid Being "Scammed" by Suppliers After Crowdfunding Success

Factory Selection and MOQ Negotiation: How to A...

Protect your crowdfunding success from supplier traps. Learn tiered pricing, on-site QC, and MOQ negotiation strategies to maintain margins and quality after your campaign hits it big.

Factory Selection and MOQ Negotiation: How to A...

Protect your crowdfunding success from supplier traps. Learn tiered pricing, on-site QC, and MOQ negotiation strategies to maintain margins and quality after your campaign hits it big.