Basic
Plan price$399
2x commitment
$798 attributed revenue target
Fund protection1x
Performance & Fund Protection
BackerRock Performance Guarantee
Understand the performance target and fund-protection level included in your BackerRock promotion plan. This page explains how attributed pledge revenue is measured, when plan-specific complimentary resends apply, and how a separate eligible refund difference is calculated.
What these protections cover: the performance commitment and fund-protection level listed for the BackerRock plan purchased. They do not guarantee total campaign funding, a fixed number of backers, or overall campaign success.
Plan Commitments
One Formula, Two Performance Targets
The target is based on attributed pledge revenue credited to the dedicated BackerRock tracking link, compared with the price of the plan purchased.
Advance
Plan price$599
2x commitment
$1,198 attributed revenue target
Fund protection1x
Premium
Plan price$899
3x commitment
$2,697 attributed revenue target
Fund protection1x
Gold VIP
Plan price$1,299
3x commitment
$3,897 attributed revenue target
Fund protection2x
Fund Protection
How the Refund Difference Is Calculated
Fund protection is separate from the complimentary resend. Basic, Advance, and Premium include 1x fund protection; Gold VIP includes 2x fund protection.
1x fund protection
Applies to Basic, Advance, and Premium. When the calculation produces a positive eligible difference:
Refund difference = plan price − attributed revenue
Example: A $899 Premium plan records $800 in attributed pledge value. $899 − $800 = a $99 eligible refund difference.
2x fund protection
Applies to Gold VIP. The attributed pledge value is first divided by two:
Refund difference = plan price − (attributed revenue ÷ 2)
Example: A $1,299 Gold VIP plan records $2,000 in attributed pledge value. $2,000 ÷ 2 = $1,000; $1,299 − $1,000 = a $299 eligible refund difference.
An eligible fund-protection difference is returned through the original payment method under the Refund Policy. A plan may include both a performance resend commitment and a separate fund-protection calculation.
Measurement
How ROI Is Calculated
Creator-verifiable attribution
BackerRock creates a dedicated tracking link for each campaign. Attributed backers and attributed revenue are the conversions credited to that link in the creator’s own Kickstarter or Indiegogo campaign dashboard.
ROI = attributed revenue ÷ plan price
Here, ROI means the ratio of attributed pledge revenue to the promotion plan price. It is not net profit: it does not subtract product costs, fulfillment expenses, platform fees or other campaign costs.
Example: $2,300 ÷ $899 = 2.56x. Because 2.56x is below the Premium plan’s 3x target, the creator may request 1–3 complimentary resends under the Premium plan.
What controls the review
- The first completed promotion placement is reviewed against the target for the plan purchased.
- The creator’s campaign dashboard is the primary result record.
- The review uses the attributed revenue visible after the platform dashboard has updated.
- If the platform has already removed a canceled or reversed pledge from the attributed figure, the updated dashboard figure is used.
- For a non-USD campaign, BackerRock documents the USD conversion basis used for the review.
Shortfall Remedy
What Happens If the First Promotion Falls Short
The complimentary resend is the remedy under this performance commitment. It is not an automatic cash refund.
Check the dashboard
Wait for the campaign dashboard to update after the first BackerRock placement, then compare attributed revenue with the plan target.
Email BackerRock
Send the project URL, plan or order reference, and a dashboard screenshot to hi@backerrock.com.
Reconcile the result
BackerRock reviews the dedicated tracking link, the submitted dashboard evidence, the plan purchased, and campaign eligibility.
Schedule your free resends
If the first placement is eligible and below its target, BackerRock schedules complimentary resends of the applicable promotion placement according to the plan: Basic: 1; Advance: 1–2; Premium: 1–3; Gold VIP: 2–4 complimentary resends.
Full Service Process
See what happens before and after placement
Review onboarding, authorization, tracking, delivery communication, dashboard verification, and the support path in one place.
Eligibility
When the Performance Guarantee Applies
Eligible guarantee review
- The campaign and placement were approved by BackerRock.
- The plan was purchased for the campaign being reviewed.
- The dedicated tracking link was used as provided and remained functional.
- The first included promotion placement was completed.
- The creator can provide dashboard evidence sufficient to verify the attributed result.
- The request is made promptly, preferably while the campaign is still live so a resend can be scheduled effectively.
Not included in the calculation
- Total campaign funding that was not attributed to the BackerRock tracking link.
- Traffic, backers, or revenue credited to organic, affiliate, advertising, creator-owned, or other external channels.
- Results that cannot be verified because the link was changed, removed, redirected, or did not remain functional.
- Campaigns that become suspended, unavailable, materially changed, or otherwise ineligible for the agreed placement.
- Fraudulent activity, manipulated evidence, policy violations, or misuse of the guarantee process.
Cancellations & Refunds
Different requests follow different rules
A performance shortfall is handled through the complimentary resend described above. An eligible fund-protection difference follows the 1x or 2x formula on this page. Order cancellations and other monetary refund requests are governed separately by BackerRock’s Refund Policy.
FAQ
Performance Guarantee Questions
Does the guarantee promise that my campaign will reach its overall funding goal?
No. It applies only to the plan-level attributed revenue target described on this page. Campaign quality, price, rewards, timing, category, existing momentum, and other channels can all affect total funding.
Does all campaign revenue count toward ROI?
No. Only attributed revenue credited to the dedicated BackerRock tracking link counts toward this calculation. Total campaign funding from other sources is not included.
Are canceled pledges deducted?
While the campaign is live, if a backer cancels a pledge attributed to BackerRock, the attributed revenue in your campaign dashboard updates accordingly. After the campaign ends, if you believe a canceled pledge was included in BackerRock-attributed revenue, contact Kickstarter and obtain a spreadsheet or other Kickstarter-issued documentation verifying that the pledge was originally attributed through BackerRock’s tracking link.
Can a plan include both the free resend and fund protection?
Yes. The performance guarantee and fund protection are separate calculations. The performance guarantee provides plan-specific complimentary resends when the applicable 2x or 3x target is not reached (Basic: 1; Advance: 1–2; Premium: 1–3; Gold VIP: 2–4 complimentary resends). Fund protection calculates an eligible refund difference under the separate 1x or 2x formula.
Is the complimentary resend itself a cash refund?
No. Plan-specific complimentary resends of the applicable promotion placement are the remedy for an eligible first-placement performance shortfall. A cash refund may arise only from the separate fund-protection formula or another provision of the Refund Policy.
Do I need to give BackerRock access to my Kickstarter or Indiegogo account?
Yes, authorization is required, but you should never send us your account password or login credentials. Authorization is provided through the BackerRock onboarding form. Please contact hi@backerrock.com for details.
When should I request a review?
Request a review after the first promotion has been completed and the campaign dashboard has updated. Contact BackerRock promptly and, whenever practical, while the campaign is still live so the complimentary resend can be scheduled effectively.
Next Step
Choose a promotion plan with clear terms
Compare current plan pricing, placement benefits, and performance commitments before deciding what fits your campaign.
Questions about an existing order: hi@backerrock.com. This page should be read together with the Terms of Service and Refund Policy.